Brand & consideration

Our scientific approach to brand measurement will help you to leverage the immense power of your brand. Both today and tomorrow.

Our CEO Lisa Hart-Shepherd is an innovator, whose invention of the Sharplegal program in 2007 presented a new, original and unique approach to measuring and tracking brand performance and market trends in the legal sector. 

We celebrate being data savvy, bringing an integrity and energy to your projects that we believe you will not find anywhere else.

Independent, un-biased information about how your brand is perceived in the market and how it differs to the competition is vital to growth. Either through our Sharplegal program, or collected as part of a bespoke brand perceptions study, we are uniquely placed to help you understand what your clients really think and say about you, how to build even more loyal and rewarding client relationships and how to use the power of your brand to create competitive advantage, while reducing risk.

Here are some of the reasons many global legal leaders choose Acritas to measure and support their brand strategies:

  • We bring science and rigour to the decision making process, removing overemphasis on anecdotal evidence, persuasive personalities and ‘gut’ feelings
  • We are able to identify what really is distictive, in the eyes of the market
  • Using research to take the ‘outside view’ into account as part of your strategic decision making is proven to forecast outcomes more reliably than any other approach
  • Acritas clients who use our recommendations on major strategic decisions see a higher % revenue growth year on year than comparable non-clients

Products & Pricing

Data relating to brand and consideration is available through a number of routes. Acritas, now part of Thomson Reuters, offers a range of data packages as listed below as well as customized studies and cuts of the Sharplegal dataset. Should you wish to discuss a more bespoke approach, please contact us directly.

*where data is available.

Available reports:

Brand and consideration: This comprehensive report looks at overall performance benchmarks for your firm against chosen peers*, legal brand positioning maps detailing law firm movements in awareness and favorability over the last five years by market and/or industry sector, details of what drives favorability towards your and peer firms, and a look at the firms used most for high level work, bet-the-company litigation, M&A, regulatory, IP and multi-jurisdictional litigation and deals. 

Most considered firms: Our suite of “most considered firm” reports detail the firms that clients would most consider for a range of work-types including: bet-the-company litigation, top-level M&A, regulatory, and multi-jurisdictional litigation.

Tailored Insight Workshops:

Favorability drivers: If you are keen to understand more about what is driving law firm favorability among Heads of Legal in the largest organizations we can help. Our team of legal market specialists can work with you to ensure you capitalize on demand for your firm's services by revealing the science behind legal buying decisions across global markets and how they vary in different regions and industries.

Customized research:

Please contact us to discuss your requirements.

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Key contacts

To find out more about how we can help your business, please contact us now.

US & Canada

Jennifer Dezso, VP Acritas US

+(1) 512-647-0815

UK, Europe, Middle East and Asia

Jo Aitken, Director

+44 (0) 808 178 3020

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