Asia Pacific Alternative Legal Brand Index 2018

This is Acritas’ inaugural Asia-Pacific Alternative Legal Brand Index which sees PwC Legal leading the way. This new Index has been established to identify the strongest non-law firm brands within this rapidly growing part of the broader global legal industry.


221 senior in-house counsel, collectively responsible for $1.2bn of legal spend, were asked to name organizations that provide legal services, excluding law firms, that first come to mind along with those they most favored.

The legal industry is fixated on distinguishing work delivered by lawyers and non-lawyers but in reality, clients just want effective solutions to their broad portfolio of legal work. This Index was compiled to complement the Asia Pacific Law Firm Brand Index which has been published annually for the last five years. The aim is to respond to the increasing diversity of legal services providers that in-house departments turn to, to help them provide legal support to their organizations in the most effective and cost-efficient way. To read the full press release on Acritas news pages click here.

To find out more about Acritas and its Brand Indexes please contact Michelle Nesbitt-Burrell on +44 808 178 3020 or email

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