BLAKES NAMED AS STRONGEST CANADIAN LAW FIRM BRAND FOR SECOND YEAR RUNNING
Released on April 3rd, Acritas’ Canadian Brand Index 2017 revealed Blake, Cassels & Graydon (Blakes) is Canada’s strongest law firm brand for the second year in a row and the third time in six years. This year, Blakes strengthened its lead to a 15 point gap – the largest since our first Index in 2012.
In addition to revealing this year’s top 10 strongest Canadian law firm brands, based on top of mind brand awareness, favorability, consideration and usage across Canada in our Brand Index webinar, Liz Tate and Lizzy Duffy explored the client forces at play in the market today which are responsible for helping or hindering a firm’s success: pressure on spend, demand for more commercial solutions and the positive impact of increasing diversity in the client team.
You can watch the webinar and Lizzy’s full-length interview with Rob Granatstein, Firm Managing Partner of Blakes at our Your Tube channel now.