Mainland Europe Law Firm Brand Index 2018

The law firms with the most impressive brands across this multifaceted and competitive market are the ones making smart, strategic moves and offering a proposition that resonates more clearly with client demands as Europe adjusts to new economic challenges: A protectionist US; an unpredictable Russia; an expansive Far East and an EU adjusting to the loss of the UK and other members varying in their commitment to the project.

To discover more please watch our short video from Acritas’ Director, Jo Summers, by clicking on the image below.

 

 

Baker McKenzie is the firm best positioned to take advantage of rising legal spend in Europe, scoring highest in the Index. The top 20 strongest brands demonstrate that success is built on strong local office presence combined with international capabilities to take advantage of both growing continental and international legal spend.

Acritas’ Mainland Europe Law Firm Brand Index is an independent brand strength audit based on interviews with 448 senior legal buyers in the region and a further 311 senior legal buyers from outside the region with international legal needs in the key jurisdictions France, Germany, Netherlands, Russia, Italy and Spain. Extracted from Acritas’ annual global legal survey, Sharplegal, the Index highlights the market-leading brands, by analyzing brand awareness, favorability, consideration and usage.

 

For more information about Acritas and its Mainland Europe Law Firm Brand Index, please contact:

Michelle Nesbitt-Burrell on +44(0) 808 178 3020 or email mnesbitt-burrell@acritas.com

Jo Summers on +44(0) 808 178 3020 or email jsummers@acritas.com 

 

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