sharp property is a biennial study of the commercial property market. The study provides advisors with access to robust competitive intelligence to inform marketing, client and pricing strategies.
Senior buyers of property services are interviewed about buyer behavior, brand awareness and favorability of providers and give a detailed review of their most used providers’ performance. Focusing on UK buyers, the study encompasses perceptions of advisors in the UK.
Interviews, conducted by Acritas’ specialist in-house team, extract insight about changing buyer needs, procurement and pitching, pricing and service delivery. In addition, the brand tracking and marketing insights enable each advisor to set and measure its strategic direction through the program.
sharp property is uniquely designed
Acritas asks prompted awarenes of the subscribing organization, their key strengths and agreement with core brand associations, enabling evaluation of:
- How strong your brand is versus your competitors in the UK property market
- How this position varies across different parts of your target market
- How buyers behave when procuring in this market and what drives their behaviours
- Changes anticipated by buyers moving forward
Based on Acritas' analysis of the findings property firms:
- Take advantage of emerging trends and ensure you are investing in the right areas
- Understand how potential clients view you versus your competitors so you can strengthen your position in the market
- Tailor your service accordingly to clients’ needs
- Achieve greater client loyalty and increase your success rate at pitches
All data can be cut by client type, region, size of organisation and demographic profile. Benchmarking data going back four years is also available to track performance, from 2007.
Respondents are sent a summary of selected findings and are invited to join our sharptalkingheads property panel to provide regular views on the sector after completing an interview.
For more information please contact us.