"Acritas' expertise enabled us to get a clear and objective view of the export market so that we could use this to continue to credibly position ourselves as authorities in this whole area. The team's experience was in valuable at every step of the research project and we look forward to working with them in the future."
Sarah Stone, Head of Marketing & Sales, Osborne Clarke
Authoritative, objective and thought-provoking campaigns can be achieved through effective thought leadership research. A successful thought leadership research program and strong campaign will help organizations to build their reputation, supported by solid analysis that gets the right results.
Successful thought leadership research is underpinned by some of the following points; the Acritas team work with clients to guide through these during the project to maximize its success:
- Sufficient desk research on the topic to inform starting point
- Preparing Partners for results they may not want to hear (this can cause many thought leadership projects to unravel in our experience)
- Robust sample sizes of credible respondents (population size allowing)
- Straight questions that produce interesting and relevant statistics balanced with sufficient creative open questions to explore
- Preparing for all results scenarios – to minimise time between results and coverage/publication
- Timing – being the first to market with new insight and avoiding research topics already covered by others
- Payback – turning the results and profile into business
Acritas is experienced in thought leadership research and working with internal client teams to ensure the maximum success in generating thought provoking, unique and authoritative insights to drive successful campaigns.
To find out more please contact us.