Affinity partners/referrer research
Acritas believes that referrers/partners are a very powerful source of revenue in professional and financial services firms, often cited as delivering as much as 40% of revenue. Acritas believes that referrers/partners a powerful source of relatively untapped knowledge and their needs and feedback can be very helpful in shaping strategies and communications.
We work with organizations and design research programs to extract knowledge from these sophisticated buyers. Often working with many peer group competitors, insight can be extracted and harnessed to gain competitive advantage.
Referrers have a unique set of communications needs and need to be kept up to date with how your organization’s market offering has developed.
To find out more please contact us.