Usability/concept testing and development
Primary research with target product or service users at the concept development stage can validate and refine your proposition prior to significant investment being committed and direct work throughout the early stages of getting a new offering off the ground.
Acritas has worked with a number of clients on concept testing work. Each project is highly bespoke and specific concepts researched have varied widely, including new service lines and client service models for professional service firms and complex online data mapping concepts in financial services. The research element of such projects needs to fit seamlessly into the wider development plan and deliver timely insight at key stages. Early stages may include user needs analysis and initial reactions to the high level concept whilst later stages can cover uptake projections, usability testing and feedback on soft launches.
To find out more please contact us.