Brand/advertising tracking
Before firms invest significant sums in running an advertising campaign or refreshing a brand, it is essential to take direction from the stakeholders who will interact with it. Acritas works with firms to design innovative research to test reactions to advertising campaigns including color, placement, imagery and messaging before a campaign goes live. We also recommend post campaign research to evaluate the ROI of an advertising campaign through increased brand awareness. With many of our clients this becomes an ongoing tracking study to assess market position and that of competitors.
We work with organizations to research how individuals feel about new brand imagery both pre and post launch, to review communications and to understand how to get the most out of their marketing materials and grow their brand profile.
To find out more please contact us.
4 Syndicated studies available
This study incorporates 1,000 interviews with ‘elite’ buyers of legal services from the most prestigious organizations globally
An annual study of UK students who intend to pursue a career in law
Sharp Property Brands is a biennial study of the commercial property market
The world's leading legal market survey