Thought Leadership at Acritas
Thought leadership is a tried and tested marketing technique for positioning an organization as an expert in a specific field, differentiating a company’s offering to clients and generating new business.
Firms are spending an ever-increasing amount of their marketing budget on Thought Leadership but how often are the business aims clear: more to the point, how many firms measure the effectiveness of this investment? Acritas offers clients tools to measure performance across eight KPIs for your Thought Leadership and benchmark it against competing projects.
Because maximizing the ROI of these projects is a challenge, we use the benchmark data to help firms plan their projects. We have two workshops available. The first is a creative workshop to ensure topic development and selection is original, issues-driven and ensures business development opportunities. The second is a workshop that helps clients to plan their project in a way that maximizes that return on investment.
Matching the best-in-class projects necessitates strong empirical evidence to support your Thought Leadership. As global market research experts, we also offer a dedicated and multi-lingual service to support your projects from sample development, question design and interviewing through to data analysis and report writing.
THOUGHT LEADERSHIP DEVELOPMENT
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