Gender influences legal buyer behaviour: Diversity data (part 1)

Yesterday was a very big day for us at Acritas. It was the day we shared publically for the very first time new insight on gender and diversity in law – specifically how gender can influence buying behaviors and how a diverse team leads to a better performance.

This year is the first year that we have included questions in our annual Sharplegal study that have allowed us to:

Diverse teams perform better, fact! : Diversity data (part 2)

We ask how diverse the team is that clients work with after they have given the rating so there is no impact or bias on the results given. And we are seeing big differences in the results across all KPIs.

When looking just at the data of the very diverse versus not diverse at all, the significant differences (at this stage) are on strength of relationships, charging a fair price for the value delivered and on likelihood to recommend.

The foundations of strong client relationships

Acritas research consistently shows that a collaborative approach to building client relationships is one of the most potent factors powering professional services firm growth across the world. Through extensive interviews with senior members of professional services firms, we have compiled these proven techniques for building – and eroding – client relationships.
 

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