On Wednesday May 20, Acritas’ UK Law Firm Brand Index 2015 will be revealed. But we are often asked ‘what is the purpose and value of measuring brand amongst law firms?’, so we thought it would be worth sharing a little reminder.
In legal markets which are still crowded and fragmented, the only way to grow market share is to stand out.
Acritas research consistently shows that a collaborative approach to building client relationships is one of the most potent factors powering professional services firm growth across the world. Through extensive interviews with senior members of professional services firms, we have compiled these proven techniques for building – and eroding – client relationships.
MULTINATIONAL CLIENTS IN CONTROL OF GLOBAL LAW FIRM BRAND SUCCESS