Last week, Jo Aitken, Director at Acritas, interviewed Stuart Fuller, Global Managing Partner at King & Wood Mallesons about the firm's rise in the 2016 Acritas Asia Pacific Law Firm Brand Index. She also took the opportunity to find out a little more about the firm's wider growth and approach to marketing in this dynamic and diverse region.
Last week, Lisa Hart Shepherd, CEO at Acritas, interviewed Tony Harrington AM, Chief Executive at MinterEllison about the firm's impressive rise in the 2016 Acritas Asia Pacific Law Firm Brand Index. She also took the opportunity to find out a little more about the firm's growth strategy and the challenges it faces in such a culturally diverse region.
In our final ‘Close to Client’ blog, Andrew Magowan, General Counsel & Company Secretary of global online fashion retailer ASOS, reveals how laziness kills relationships.
Look out for our new blog series inspired by clients’ calls for value and innovation – launching in the Autumn.
Excellent law firm service now extends far beyond the ability to provide legal expertise.
The in-house counsel we interview for *Sharplegal say they want their firms to demonstrate in-depth knowledge of their industry, company and needs through every stage of the client/law firm relationship.
According to Acritas' Sharplegal research 2013,49% of senior legal buyers say that being close to their firm is the reason they remain loyal and 47% also mention 'close to client' factors when asked why they favor a particular firm.
In order to understand this data further, we invited law firms to our live GC Panel Question Time event in London on April 29, 2014 and streamed the discussion around the world so that as many people as possible got tolisten to the client's views.