Acritas has been at the forefront of legal research in multiple jurisdictions since 2001, with over a quarter of the Global 100 law firms in our client base. We have worked with over 50 law firms, addressing a variety of research needs, both local and global.
Our client services team and our in-house interviewers have extensive sector experience having interviewed more than 30,000 legal buyers using a mixture of qualitative and quantitative methodologies.
Our legal sector clients
Our unrivalled expertise and experience in the legal sector mean that we serve an impressive selection of clients, including 30 of the Global 100.
Clients who are NOT asked for feedback are 5 times more likely to fall into the ‘danger zone’ of rating 6 or less out of ten for overall satisfaction than those who are asked for feedback: these clients are most likely to SWITCH FIRMS
Source: Sharp Legal Brands (base 657) Clients rating six or less out of ten for overall satisfaction likely to switch to alternative firms
What our clients say
Acritas works with some of the leading firms within the legal sector.
Areas of tailored research expertise in the legal sector
Acritas specialises in both bespoke research and syndicated products for the legal sector. Whatever your requirements, we can provide you with actionable, insightful feedback based on innovative research design.
We can design innovative research to suit any requirements. Below are some examples of the bespoke programmes we commonly conduct for legal sector clients:
- Client feedback
- Referrer relationship management
- Buyer insight and segmentation
- Brand
- Merger due diligence
- Thought leadership
- Employee engagement
- Law student brand and insight
Read more about our tailored research
Our syndicated legal products
In addition to running innovative bespoke research projects for individual firms, Acritas is also creator of the ‘sharp’ stable of products.
Sharp Legal
Created specifically for the legal sector, Sharp Legal is the world’s largest multi-country brand tracking service incorporating over 3,000 interviews annually with general counsel and other senior legal buyers. The study also includes buyer insight.
Sharp Legal explores:
-
Law firm brand recognition and favourability
-
Law firm selection and satisfaction
-
Buyer behaviour
-
Spend trends
-
Anticipated market changes
Global Elite
The Sharp Legal programme now incorporates 1,000 interviews with global elite buyers of legal services, to provide key information in response to the growing demand for feedback from the general counsel of the largest organisations in the world. Interviews are spread across North America, the UK and Europe, the Middle East and Asia.
Global Elite features a particular focus on buyer behaviour and how this is changing in the downturn, as well as multi-jurisdictional purchasing habits.
Legal Grad Track
This programme is a large scale survey of law students and those from other backgrounds who are now pursuing a career in law. Legal Grad Track is aimed at law firms that wish to attract the training contract applicants that best fit their firm in terms of personality, career aspirations and qualifications.
In addition, law firms can ascertain how they are perceived by the law student community in terms of:
-
Awareness and favourability of employer brands
-
Factors driving law firm choice (for training contract applications)
-
Effectiveness of communications and marketing
-
Tipping points: when and why students decide to favour a firm, or reject a firm from consideration
Find out more about what we do
Acritas specialises in designing bespoke research programmes to suit your needs. For further information on how we can bring insight and innovation to your research requirements for these or any other research areas you are interested in, please contact us