Legal

“Acritas research has been a valuable source of reliable data for us. It has helped us to spot trends in many markets and to develop our business and marketing plans accordingly. "

• Ted Burke, global managing partner,
• Freshfields Bruckhaus Deringer LLP

 “The unique feedback sharplegal provides on current market trends has enabled us to fine tune our brand strategy. It has also helped to identify and measure the success of our strategic plan.” 

• Peter Martyr, Group Chief Executive,
• Norton Rose Group

"Acritas’ research is a vital resource in helping us develop strategic business plans and targeted marketing initiatives. Our planning processes start by utilizing their Global Elite and US research. From there, we use Acritas’ primary research capabilities to help us refine our service offerings and messages, and to help us gauge levels of client satisfaction. Particularly in these days of market uncertainty, robust market research is essential to achieving measurable and meaningful business development results for my firm."

• Wendy Bernero, Chief Marketing Officer,
• Fried Frank

"Acritas gives us insight into where we need to focus our investments for clients and how we can continue to improve our services for them."

• Chief Marketing Officer,
• Top 10 Global Law Firm

"Acritas' sharplegal is a comprehensive and informative survey of the market"

• Michael Michaelides, Associate Director of Business Development,
• Allen & Overy

"Acritas' sharplegal survey provides us with the credible data we need to truly understand our position in the market. The customized analysis informs our plans to develop our competitive advantage and helps us measure our brand investment."

• Philippe Vachon, Partner and National Managing Director of Business Development,
• BLG

"Acritas' research has been tremendously useful, not only in providing a more comprehensive 'snapshot' understanding of the shape of the wider regional market, but also in providing us with hard data that feeds directly into our strategic decision making and planning process. It has enabled us to focus with some clarity around areas of improvement and opportunity for the firm"

• Clinton Swan, Marketing & Business Development Manager - Middle East Region,
• Clyde & Co LLP

"Acritas' expertise enabled us to get a clear and objective view of the export market so that we could use this to continue to credibly position ourselves as authorities in this whole area. The team's experience was invaluable at every step of the research project and we look forward to working with them in the future."

• Sarah Stone, Head of Marketing & Sales,
• Osborne Clarke

"sharplegal has equipped us with critical intelligence we need to know to establish where the firm's brand currently stands in the UK market overall and in each of our key target markets. The robustness of the Acritas approach has enabled us to make key strategic decisions based on credible data, at a fraction of the cost of commissioning our own study"

• Mike Gannaway, Marketing and BD Director,
• Denton Wilde Sapte

"Measuring our reputation and brand across key international markets was key to setting our strategic direction and then monitoring the progress of our investment. The sharplegal survey is the most comprehensive in the market place focusing on the corporates we want to develop relationships with."

• Stephen Hopkins, Partner and Head of International Integration,
• Eversheds

"Acritas’ first time research of the Spanish legal market proved to be a very insightful snapshot. It was conducted swiftly and professionally and we were very satisfied with the results of the survey"

• Jose María Alonso, Managing Partner,
• Garrigues

"Acritas' sharplegal research programme came at the perfect time for Nabarro as we were in the final throes of a rebrand. We needed to benchmark our position at that moment in time to ensure a measure was available on the effect our new positioning would have on the awareness and perception of our brand. We will now be able to track performance and evaluate progress over the next few years to see what shifts we can achieve in various metrics"

• Guy Bigland, Director of Business Development & Marketing,
• Nabarro

"The service we have received from Acritas over the three years we have been dealing with them has been superb. Their research has been the foundation on which we have built our award winning branding and marketing programme and I am convinced we would not have been as successful as we have been without their involvement"

• David Sanders, Director of Marketing,
• Maclay Murray & Spens