"Acritas research has been a valuable source of reliable data for us. It has helped us to spot trends in many markets and to develop our business and marketing plans accordingly."
Ted Burke, Global Managing Partner, Freshfields Bruckhaus Deringer
"We need to have a global brand to support our clients in their current and future activities; we also need to build on our global reputation in our key industry sectors to maintain our competitive advantage and win new business in these areas. The insight generated by Sharplegal is helping us to focus on the strengths and weaknesses of our brand in an intelligent and structured way.
To date, the unique feedback Sharplegal provides on current market trends has enabled us to fine tune our brand strategy. Sharplegal has also helped to identify and measure the success of our strategic plan.”
Peter Martyr, Group Chief Executive, Norton Rose Group
"Acritas' Sharplegal survey provides us with the credible data we need to truly understand our position in the market. The customized analysis informs our plans to develop our competitive advantage and helps us measure our brand investment."
Philippe Vachon, Partner and National Managing Director of Business Development,
Borden Ladner Gervais
“Acritas' expertise enabled us to get a clear and objective view of the export market so that we could use this to continue to credibly position ourselves as authorities in this whole area. The team's experience was in valuable at every step of the research project and we look forward to working with them in the future.”
Sam Hunt, Senior Marketing Communications Manager, Osborne Clarke
“It is a testament to the quality of the research and analysis we received from Acritas that we were able to act with such confidence. The entire team at Acritas has always been a pleasure to deal with and, in short, I don't believe we could have achieved all we have without their input.”
David Sanders, Director of Marketing, MMS
"Acritas gives us insight into where we need to focus our investments for clients and how we can continue to improve our services for them.”
Chief Marketing Officer, Top 10 Global Law Firm
"Acritas’ research is a vital resource in helping us develop strategic business plans and targeted marketing initiatives. Our planning processes start by utilizing their Global Elite and US research to map out our position in the market and the shifts in buying behavior of clients in our target sectors. We then use the research to provide an objective view of the marketplace to our partners, which helps to build the internal consensus necessary to enable investment in strategic initiatives. From there, we use Acritas’ primary research capabilities to help us refine our service offerings and messages, and to help us gauge levels of client satisfaction. Particularly in these days of market uncertainty, robust market research is essential to achieving measurable and meaningful business development results for my firm."
Chief Marketing Officer, Top 100 Global and US law firm
"Acritas’ team have been incredibly driven, helpful and efficient which ensured that we achieved what we wanted on time and on budget. Their sector knowledge and research expertise were invaluable in guiding us through the process, highlighting key themes and areas where we should focus to make the most of our resource."
Sarah-Jane Howitt, Marketing Director, Weightmans