In professional services, technical expertise alone is not enough to stand out. Increasingly, firms are developing "thought leadership" campaigns to differentiate themselves and build their reputation in key areas.
Acritas and Kelso Consulting are both experienced in running award-winning... Read More
The Strongest Law Firm Brands in the Land
Posted by Aric Press
January 30, 2012
Which law firms have the strongest brands in the United States, the world's largest legal market? According to a study released this week by Acritas,... Read More
How do the world’s biggest clients rank the top US law firms?
Find out on February 1, when global legal market research specialist, Acritas reveals its eagerly awaited US Law Firm Brand Index.
The brand positions of law firms have changed considerably in recent years. Mergers,... Read More
Congratulations to our client MMS who scooped two prestigious Scottish Creative Awards for the effectiveness of their latest advertising campaign.
The firm’s ‘Very Smart People’ concept is a great example of the value and many applications of client feedback research. This distinctive... Read More
This year's PM Forum, held in London on 21 September, attracted over 200 delegates and looked at how firms can use their brands to enhance the client experience.
Elizabeth Duffy from Acritas and Emma Price from Bond Pearce ran a workshop on ‘Brand Building around Client Service’ which... Read More
Acritas' research is quoted in The Times in a piece that highlights the fact that British law firms are finding it difficult to retain their leading lawyers in the face of demand from their American rivals who are hiring key people as part of their Asian growth strategy.
By Alex Spence... Read More
Acritas' Global Elite Law Firm Brand Index is covered in The Lawyer in a piece highlighting the fact that Baker & McKenzie still tops the global rankings, but the Magic Circle are closing the gap.
By James Swift
The Lawyer, 4 October 2011
To read the full ... Read More
The Sharplegal Global Elite Brand Index 2011 shows that the gap is narrowing between the top ranking global law firms as their internationalization strategies gain momentum.
Leading Magic Circle firm Freshfields has seen the largest index rise amongst the top 10 followed by White &... Read More