Report Finds Law Firms Playing Catch-Up on Competitive Intelligence

Acritas in the press

American Lawyer
October 4, 2017
Lizzy McLellan

Law firms are thirsty for data that could make them more competitive, but few are using it for proactive, strategic planning, a new survey has found.

Just 8 percent of firms believe their competitive intelligence functions are highly effective, according to a report released Wednesday by legal market intelligence provider Acritas and The Tilt Institute, a strategic consulting firm. The findings were compiled from interviews with 123 individuals at 85 law firms, including Global 100 and Am Law 200 firms.

"Increasingly, law firms are tuning into the concept of data-driven decision-making," said Elizabeth Duffy, a vice president at Acritas. But "it’s one of those areas that is, as our results have shown, in many incidences described as nascent as a function."…

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