In the press: The American Lawyer

‘Baker & McKenzie Tops List of Law Firm Brands’

By Chris Johnson

The American Lawyer, September 30 2013

"Here’s some consolidation for Baker & McKenzie. Having just been usurped by DLA Piper as the world’s top-grossing law firm, bringing to an end its three-year reign at the head of The American Lawyer’s Global 100 revenue rankings, Baker can at least take comfort from the fact that it still has the market’s most powerful brand.

 

That’s according to the latest study by global research company Acritas. Its Global Elite Brand Index sees Baker once again sitting in first place…"

The full article can be found at 
http://www.americanlawyer.com/PubArticleTAL.jsp?id=1202619641863&Baker__McKenzie_Tops_List_of_Law_Firm_Brands

To see the Index in full and find out about the factors influencing law firm brand strength, download your complimentary copy of the Index and report from our website

To learn more about Acritas’ Sharplegal insight and how it can help you improve your firm's brand strategy and sharpen your competitive edge, please call Elizabeth Duffy +1 646 480 5738 or Jo Aitken +44(0)808 178 3020 or email research@acritas.com

 

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