Sectors all the rage
Before the world turned upside down, sectors were becoming “the thing”. Two thirds of the AmLaw 100 boast a sector focus on their web site. But from our research we can see that firms’ approaches vary markedly. As with many other things, COVID-19 may prove to be a fire that burns up the chaff and leaves only the real things standing.
► COVID-19 Crisis Management: 6 Actions to Get You Through the Next 6 Months
► Jones Day Retains the Top Spot in Acritas’ U.S. Law Firm Brand Index 2020
Let’s cut to the chase. The world is in crisis mode and it’s difficult to know what to be doing with clients to help them through this—while still trying to maintain our own business operations. Having worked with law firms through the 2008 financial crisis, there’s a couple of relevant lessons in how to best adapt to a market that completely transforms overnight.
It’s interesting that even by the end of last year, when most of us had never heard of Coronavirus, the majority of the partner meetings and workshops I facilitated had several people dialled in from multiple locations around the world.
A growing number of people “dialled in” are now using video – which certainly makes the facilitation role a lot easier.
► 49% of Acritas Stars felt their performance had been affected by mental or physical health
By Steve Blundell - Head of Acritas Advisors
We’ve been looking at six key challenges facing the creators of thought leadership content:
- Picking a topic
- Focus and speed to market
- Getting value from “old” ideas
- Channel issues
- Internal engagement
So, this time we get to the fourth topic: collaboration.
The “thwak” factor