Acritas’ US Law Firm Brand Index 2012

How do the world’s biggest clients rank the top US law firms?

Find out on February 1, when global legal market research specialist, Acritas reveals its eagerly awaited US Law Firm Brand Index.

The brand positions of law firms have changed considerably in recent years. Mergers, combinations, lateral hires and international growth are all making a significant impact on the US law firm landscape.

By requesting your free copy of Acritas’ US Law Firm Brand Index Report, you will learn about the power of the law firm brand and the direct, positive impact it can have on growth and profits.  You will also discover the main influences driving the increasingly important factors of brand awareness and favorability in winning new business from key clients. 

How the Index is compiled

The US Law Firm Brand Index is determined through five open-ended questions to find out from US-based general counsel which US law firms first come to mind and which they:

  • Most favor
  • Most use for high value work
  • Most consider for top-level litigation
  • Most consider for top level M&A.

In addition, general counsel based outside the US with legal needs in the US, are asked which US-based firms they most use.

The results are an extract from Acritas’ Sharplegal 2011 research. The data is compiled from the views of 667 general counsel based in the US in organizations with revenues >$50m and 235 general counsel based outside of the US in multinationals with revenues >$1bn and have legal needs in the US. The full Sharplegal 2011 research and a range of studies from it are available upon request.

With Acritas’ US Law Firm Brand Index at your fingertips, you can find out which US firms are winning the hearts and minds of the most influential clients in the world and learn about the main influences driving brand awareness, usage and favorability among key clients. To reserve your copy of the free Index report and to find out how Acritas can help sharpen your competitive edge, call +44(808) 178 3020 or +1(212) 672 1892 or email research@acritas.com