HOW THE WORLD’S BIGGEST CLIENTS RANK THE WORLD’S TOP LAW FIRMS
Acritas' Sharplegal Global Elite Brand Index reveals the global law ﬁrms with the highest brand equity, as viewed by senior decision-makers in elite global companies i.e. those with revenues of $1bn and above.
In Acritas’ Sharplegal 2013 Global Elite Brand Index report, you will learn about the power of strong international brands in influencing clients’ buying decisions across the world. Gone are the days when premium ﬁrms were the automatic choice. Clients, under ever-greater pressure to demonstrate value from the investments they make in outside counsel, are being very selective in their decision-making. Law ﬁrms across the world are feeling the effects of this major shift in attitude.
How the Index is compiled
Acritas’ Sharplegal 2013 Global Elite Brand Index is compiled from 815 interviews with respondents who have senior responsibility for buying legal services in $1 billion+ revenue organizations across the world. [A brief summary of who we interview is available here]
All interviews were conducted by telephone in local languages across 55 countries between January and September as part of the ongoing Sharplegal 2013 survey.
All interviewing was undertaken by Acritas in strict accordance with the rules governing best practice in research. As such, no law ﬁrm or other third party had any involvement in selecting sample, analyzing or inﬂuencing responses or the Index rankings.
The Sharplegal Global Elite Brand Index is determined through four open-ended questions from the full survey to ﬁnd out from general counsel:
- The ﬁrst law ﬁrms to come to mind
- The ﬁrms they feel most favorable towards
- The ﬁrms most considered for multi-jurisdictional deals
- The ﬁrms most considered for multi-jurisdictional litigation.
Full Sharplegal 2013 results will be available from January 2014.
To download your copy of the free Index report please use the form on the right column of this page. To book a webinar to find out how Acritas can help sharpen your competitive edge, call +44(808) 178 3020 or +1(212) 560 2583 or email firstname.lastname@example.org