The Lateral Integration Problem: Using Technology to Create Success and Drive Revenue
Lateral partner integration is a million-dollar business, with many law firms pinning their strategic growth on laterals and the clients and practices they bring with hope of success, but the failure rate is high. Marketing professionals now are very involved with onboarding and integration, even often part of the team identifying and hiring laterals. Predictive analytics can be used to show metrics on which qualities laterals need to succeed. What other processes and practices can be used to guide laterals to success, from internal communication to cross-selling to coaching?
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