LMA 2019 Annual Conference - Making it or Faking it? Effective industry sector strategy workshop.

Tuesday 9th of April 2019 03:15 PM EDT

Having a sector focus has become all the rage. Today, 118 of Am Law’s top 200 firms claim to have a sector focus, but in reality, there are more ‘fakers’ than ‘makers’.

In this interactive session, we will use a case study to evaluate sector effectiveness, identify opportunities and develop a plan to create an authentic sector focus and institute a real competitive edge. You will leave this session with a new and enlightened perspective on what goes into building a credible sector strategy, the measurable benefits it delivers to clients, and what it actually takes to make it work in reality.

  • Participate in a dynamic activity that will challenge you to think differently about your next wave of marketing
  • Understand the differences between identifying sector as a label and sector as a strategy
  • Consider the critical aspects of an effective sector strategy and how to drive performance on each
  • Extra networking opportunity – enjoy getting to know and working with peers, instead of sitting beside them wondering how to introduce yourself

 

Speakers:

Elizabeth Duffy, Vice President at Acritas US Inc.

Gillian Ward, Chief Marketing Officer at Baker Botts LLP

 

Full Conference: April 8 – 10, 2019 Hyatt Regency, Atlanta - Register

Also join us at the LMA CMO SIG Reception – Cocktail Evening on April 8th, 4pm-5pm

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