April 3, 2013
The value of incorporating research into the planning cycle is now widely accepted. However, less well understood is the extent to which research quality affects the reliability of results. Being vigilant about using only the best quality sources of data and research methods is the only way to ensure that the intelligence you are using to...
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March 15, 2013
1. Set clear goals The best client feedback programs are based on realistic and manageable objectives that form part of a wider client service approach. In the absence of a clearly defined purpose, client feedback research can become merely ‘something we feel we have to do’ or be ignored altogether.
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