MULTINATIONAL CLIENTS IN CONTROL OF GLOBAL LAW FIRM BRAND SUCCESS
Client power and legal market competition have finally tipped the balance in favour of the law firms with the strongest multi-jurisdictional presence and capabilities, a collaborative working style and value focus. IN this competitive marketplace, Acritas research reveals the power of strong brands with the top 20 controlling a disproportionate share of total global brand equity: 34% of all awareness globally; 28% of favorability; and a staggering 56% of consideration for multi-jurisdictional deals and 57% of consideration for multi-jurisdictional litigation.
Acritas’ fifth annual 2014 Global Elite Law Firm Brand Index reveals the firms which are adapting most successfully to the changing legal market and winning client loyalty and favourability as a result.
In this series of short films, Acritas’ CEO Lisa Hart Shepherd and Vice President of Acritas US, Inc. Elizabeth Duffy, explain the latest Index findings, explain the importance of building a strong brand and highlight the trends in the market which are shaping current and future law firm success.
Acritas’ research reveals that Norton Rose Fulbright is the fastest growing law firm brand over the last five years. To hear the firm’s Global Chief Executive, Peter Martyr, sharing his views on the Global Elite Law Firm Brand Index, his firm’s growth and position within the rankings, click here
For more detailed analysis of the Index results, click here.