In 2008, Acritas established Hiscox’s Broker Brand Tracking programme which measured satisfaction with Hiscox’s services and communications, as well as awareness and perceptions of the brand and the service lines on offer. The research comprised two waves, structured around a communications drive by Hiscox targeted specifically at brokers, and measured changes in perceptions between the two waves. Acritas has recently repeated the study, delivering the 2009 time series data.

In addition to the ongoing Broker Tracking, Acritas is also conducting research among SMEs to track awareness and perceptions of Hiscox among this target market.  To date, Acritas has delivered two waves of SME tracking with a third run in Autumn 2009. This research will be repeated periodically to track changes over time, and will complement a suite of research conducted for Hiscox in order to generate a comprehensive understanding of the brand.