Acritas provides research services to the world’s leading professional and financial services organizations. Offering both custom-made research programmes and access to syndicated market data, Acritas has unrivalled insight to client attitudes and behaviours.
Our approach
Acritas starts all research programmes with a detailed consultation phase to establish the research objectives and how to best deliver to those requirements. This is generally done through a face-to-face meeting or ideally a workshop session with key stakeholders. Acritas will then propose an outline research plan which will often include both qualitative and quantitative phases to enable both detailed understanding and robust measurement. Acritas likes to work closely with the client throughout the research process including sharing interim findings, in order to optimise the value generated from the programme.
Acritas operates an advanced research software system to manage all our research programmes. Data is held in one system for all face to face, telephone depth, quantitative telephone and web interviews. All telephone interviews conducted by Acritas are recorded for training and monitoring purposes.
"The scale of the project helped my firm accurately assess its position in the marketplace and the key challenges we face and therefore sharpened our strategic approach. The quality of the work was excellent, Acritas not only delivering on accuracy, but excelling on responsiveness and understanding of the firm's needs. As the project had a huge amount of buy-in internally, it significantly impacted the firm's ability to meet the expectations of the target market; it made us more aware of our competitive strength and of what it takes to translate it into a winning proposition"
- Anca Mandleson, Head of Marketing Planning,
- BDO
"Acritas are able to gain the co-operation of hard to reach audiences and communicate effectively with professional respondents to deliver a high level of understanding of this target - this allows them to deliver us with valuable insights which are helping to drive our business forward"
- Juliet Constantine, Head of Customer Insight,
- Hiscox
"Acritas have worked effectively with the Lloyd's market for a number of years. They have continuously demonstrated their differentiating ability to combine passion for quality research with ability to understand highly complex business to business models, and complete reliability in terms of achieving targets and deadlines. They work extremely well on high profile projects (sourcing and obtaining high level interviews) as well as more standard quantitative projects. Finally, I consider them a strong business partner, committed to project success, willing to challenge, accessible, flexible & highly intelligent"
- Zoe Willment, Research Manager,
- Lloyd's
“We chose Acritas over another research company because they listened carefully to the brief and quoted on exactly what we asked for, rather than proposing something they wanted to do instead. When we adjusted the proposed survey size, they responded quickly with new costings. The research was carried out over three or four weeks, and Acritas updated us at the end of each week on how the work was going and whether there were any problems, giving us the option of adjusting our plan if necessary.
On completion, Acritas analysed and presented the results to us clearly and intelligently, and provided more background information immediately on request. We were impressed at every stage, and I would not hesitate to recommend Acritas, or to use them again. In fact, the experience was so useful for our division, and the service we received from Acritas so exceeded our expectations that we will be commissioning further market research for other divisions in the near future.”
- Morag Thornton, Marketing Manager,
- RJ Kiln & Company Limited
Acritas produced important and relevant market information about our re-brand campaign. To change our name after 103 years was a major project and it was very important to the future development of our business that we knew whether the messages were right. I was impressed by the project management skills of the team and their ability to deliver interviews with key individuals.
- John Duns, Divisional Director - Business Development & Marketing,
- Brewin Dolphin
"Acritas' Sharp Legal Brands is a comprehensive and informative survey of the UK market"
- Michael Michaelides, Associate Director of Business Development,
- Allen & Overy
"We found Acritas' Sharp Legal Brands survey to be very helpful in understanding the brand image of law firms across the Canadian market"
- Simone Hughes, CMO & National Director Business Development,
- Borden Ladner Gervais LLP
"Acritas' research has been tremendously useful, not only in providing a more comprehensive 'snapshot' understanding of the shape of the wider regional market, but also in providing us with hard data that feeds directly into our strategic decision making and planning process. It has enabled us to focus with some clarity around areas of improvement and opportunity for the firm"
- Clinton Swan, Marketing & Business Development Manager - Middle East Region,
- Clyde & Co LLP
"Sharp Legal Brands has equipped us with critical intelligence we need to know to establish where the firm's brand currently stands in the UK market overall and in each of our key target markets. The robustness of the Acritas approach has enabled us to make key strategic decisions based on credible data, at a fraction of the cost of commissioning our own study"
- Mike Gannaway, Marketing and BD Director,
- Denton Wilde Sapte
"Measuring our reputation and brand across key international markets was key to setting our strategic direction and then monitoring the progress of our investment. The Sharp survey is the most comprehensive in the market place focusing on the corporates we want to develop relationships with"
- Stephen Hopkins, Partner and Head of International Integration,
- Eversheds
"Acritas’ first time research of the Spanish legal market proved to be a very insightful snapshot. It was conducted swiftly and professionally and we were very satisfied with the results of the survey"
- Jose María Alonso, Managing Partner,
- Garrigues
"The service we have received from Acritas over the three years we have been dealing with them has been superb. Their research has been the foundation on which we have built our award winning branding and marketing programme and I am convinced we would not have been as successful as we have been without their involvement"
- David Sanders, Director of Marketing,
- Maclay Murray & Spens
"Acritas' Sharp Legal Brands research programme came at the perfect time for Nabarro as we were in the final throes of a rebrand. We needed to benchmark our position at that moment in time to ensure a measure was available on the effect our new positioning would have on the awareness and perception of our brand. We will now be able to track performance and evalute progress over the next few years to see what shifts we can achieve in various metrics"
- Guy Bigland, Director of Business Development & Marketing,
- Nabarro
Sharp Property Brands has provided us with a clear insight into our brand position. Acritas were professional in their approach and provided thoughtful help to us throughout the project.
- Vikki Bingham, CRM Manager,
- GVA Grimley Ltd
"Many thanks for the presentation. It was very well received. We now have a really good base from which to target further improvement of our delivery to clients. In summary, a first class piece of work"
- Martin Coles, Chief Executive,
- NAI Fuller Peiser