Acritas provides research services to the world’s leading professional and financial services organizations. Offering both custom-made research programs and access to syndicated market data, Acritas has unrivalled insight to client attitudes and behaviors.
Our approach
Acritas starts all research programs with a detailed consultation phase to establish the research objectives and how to best deliver to those requirements. This is generally done through a face-to-face meeting or ideally a workshop session with key stakeholders. Acritas will then propose an outline research plan which will often include both qualitative and quantitative phases to enable both detailed understanding and robust measurement. Acritas likes to work closely with the client throughout the research process including sharing interim findings, in order to optimize the value generated from the program.
Acritas operates an advanced research software system to manage all our research programs. Data is held in one system for all face-to-face, telephone depth, quantitative telephone and web interviews. All telephone interviews conducted by Acritas are recorded for training and monitoring purposes.
“The unique feedback sharplegal provides on current market trends has enabled us to fine tune our brand strategy. It has also helped to identify and measure the success of our strategic plan.”
- Peter Martyr, Group Chief Executive,
- Norton Rose Group
“Acritas research has been a valuable source of reliable data for us. It has helped us to spot trends in many markets and to develop our business and marketing plans accordingly. "
- Ted Burke, global managing partner,
- Freshfields Bruckhaus Deringer LLP
"Acritas gives us insight into where we need to focus our investments for clients and how we can continue to improve our services for them."
- Chief Marketing Officer,
- Top 10 Global Law Firm
"Acritas' expertise enabled us to get a clear and objective view of the export market so that we could use this to continue to credibly position ourselves as authorities in this whole area. The team's experience was invaluable at every step of the research project and we look forward to working with them in the future."
- Sarah Stone, Head of Marketing & Sales,
- Osborne Clarke
"Acritas' sharplegal survey provides us with the credible data we need to truly understand our position in the market. The customized analysis informs our plans to develop our competitive advantage and helps us measure our brand investment."
- Philippe Vachon, Partner and National Managing Director of Business Development,
- BLG
"Acritas' research has been tremendously useful, not only in providing a more comprehensive 'snapshot' understanding of the shape of the wider regional market, but also in providing us with hard data that feeds directly into our strategic decision making and planning process. It has enabled us to focus with some clarity around areas of improvement and opportunity for the firm"
- Clinton Swan, Marketing & Business Development Manager - Middle East Region,
- Clyde & Co LLP
"Acritas' sharplegal is a comprehensive and informative survey of the market"
- Michael Michaelides, Associate Director of Business Development,
- Allen & Overy
"Acritas are able to gain the co-operation of hard to reach audiences and communicate effectively with professional respondents to deliver a high level of understanding of this target market - this allows them to deliver us with valuable insights which are helping to drive our business forward"
- Juliet Constantine, Head of Customer Insight,
- Hiscox
"sharplegal has equipped us with critical intelligence we need to know to establish where the firm's brand currently stands in the UK market overall and in each of our key target markets. The robustness of the Acritas approach has enabled us to make key strategic decisions based on credible data, at a fraction of the cost of commissioning our own study"
- Mike Gannaway, Marketing and BD Director,
- Denton Wilde Sapte
"Acritas’ first time research of the Spanish legal market proved to be a very insightful snapshot. It was conducted swiftly and professionally and we were very satisfied with the results of the survey"
- Jose María Alonso, Managing Partner,
- Garrigues
"Measuring our reputation and brand across key international markets was key to setting our strategic direction and then monitoring the progress of our investment. The sharplegal survey is the most comprehensive in the market place focusing on the corporates we want to develop relationships with."
- Stephen Hopkins, Partner and Head of International Integration,
- Eversheds
"Acritas have worked effectively with the Lloyd's market for a number of years. They have continuously demonstrated their differentiating ability to combine passion for quality research with ability to understand highly complex business to business models, and complete reliability in terms of achieving targets and deadlines. They work extremely well on high profile projects (sourcing and obtaining high level interviews) as well as more standard quantitative projects. Finally, I consider them a strong business partner, committed to project success, willing to challenge, accessible, flexible & highly intelligent"
- Zoe Willment, Research Manager,
- Lloyd's
"Acritas' sharplegal research programme came at the perfect time for Nabarro as we were in the final throes of a rebrand. We needed to benchmark our position at that moment in time to ensure a measure was available on the effect our new positioning would have on the awareness and perception of our brand. We will now be able to track performance and evaluate progress over the next few years to see what shifts we can achieve in various metrics"
- Guy Bigland, Director of Business Development & Marketing,
- Nabarro
"The service we have received from Acritas over the three years we have been dealing with them has been superb. Their research has been the foundation on which we have built our award winning branding and marketing programme and I am convinced we would not have been as successful as we have been without their involvement"
- David Sanders, Director of Marketing,
- Maclay Murray & Spens
"The scale of the project helped my firm accurately assess its position in the marketplace and the key challenges we face and therefore sharpened our strategic approach. The quality of the work was excellent, Acritas not only delivering on accuracy, but excelling on responsiveness and understanding of the firm's needs. As the project had a huge amount of buy-in internally, it significantly impacted the firm's ability to meet the expectations of the target market; it made us more aware of our competitive strength and of what it takes to translate it into a winning proposition"
- Anca Mandleson, Head of Marketing Planning,
- BDO
Acritas produced important and relevant market information about our re-brand campaign. To change our name after 103 years was a major project and it was very important to the future development of our business that we knew whether the messages were right. I was impressed by the project management skills of the team and their ability to deliver interviews with key individuals.
- John Duns, Divisional Director - Business Development & Marketing,
- Brewin Dolphin
“We chose Acritas over another research company because they listened carefully to the brief and quoted on exactly what we asked for, rather than proposing something they wanted to do instead. When we adjusted the proposed survey size, they responded quickly with new costings. The research was carried out over three or four weeks, and Acritas updated us at the end of each week on how the work was going and whether there were any problems, giving us the option of adjusting our plan if necessary.
On completion, Acritas analysed and presented the results to us clearly and intelligently, and provided more background information immediately on request. We were impressed at every stage, and I would not hesitate to recommend Acritas, or to use them again. In fact, the experience was so useful for our division, and the service we received from Acritas so exceeded our expectations that we will be commissioning further market research for other divisions in the near future.”
- Morag Thornton, Marketing Manager,
- RJ Kiln & Company Limited
sharpproperty has provided us with a clear insight into our brand position. Acritas were professional in their approach and provided thoughtful help to us throughout the project.
- Vikki Bingham, CRM Manager,
- GVA
"Acritas’ research is a vital resource in helping us develop strategic business plans and targeted marketing initiatives. Our planning processes start by utilizing their Global Elite and US research. From there, we use Acritas’ primary research capabilities to help us refine our service offerings and messages, and to help us gauge levels of client satisfaction. Particularly in these days of market uncertainty, robust market research is essential to achieving measurable and meaningful business development results for my firm."
- Wendy Bernero, Chief Marketing Officer,
- Fried Frank