Acritas’ Fifth Annual Global Elite Law Firm Brand Index
This year’s Index shows some dramatic changes in the brand strength of the world’s largest law firms.
Competition and client power are shaking the established order with some fascinating implications for the future.
Compiled from the views of 1185 senior in-house counsel in organizations with over $1bn in revenue, who were interviewed for Sharplegal, the Index ranks law firms according to:
- Top of mind awareness
- Favorability and consideration for multi-jurisdictional litigation and deals